Commit To Growth

Manifesto n. “A public declaration of principles, policies, or intentions.”

With the understanding that in reality, every day is “history”, tomorrow is certainly a day that will be written about, dissected, discussed, and remembered for a long, long time. When Barack Obama takes the Presidential oath of office Tuesday just after 12:00 noon, the United States of America and the world will never be quite the same. For the past 18 months running almost solely on the campaign slogan, “Hope For Change” Obama has created an environment that has a significant portion of the world not just hoping for, but truly expecting, if not demanding change.

And that is wonderful. Except if the significant portion of the world and the majority of the United States take a sit back, wait and see, okay where’s my change, school of thinking and action. That will not be wonderful.

There is hope for change. But let’s face it, our government is not going to overnight metamorphosis into a sleek, customer(constituent) centered, service oriented, well oiled machine. Ain’t gonna happen. Not tomorrow. Not never.  The best we can hope for is that government does not get into the way of the small percentage of us that will “get it” and be the change we all hope for.

Remember, revolutions never begin at headquarters.  The change when it comes, will come from the field. Always does. And the revolution we so desperately need is not an overthrow of our government but a new thinking and comprehension that change must begin with each of us, working, leading, and growing the organizations we are committed to. 

Not just the commercial organizations we own, work for, lead, work with, sell for, buy from, and support. But our schools, our places or worship, our social service agencies, our health care and well being entities, all the way to your daughter’s soccer team, and the neighborhood watch team.  The list is endless. The commitment is huge. And critical. And they all need to grow to survive.

This is my Growth Manifesto. This is the public declaration of my principles, policies, and intentions. My intentions are simply to communicate the principles and policies of organizational and personal growth and change with the understanding the both are foundational requirements for making this country, and this world, and our lives a better place to be. And not just to communicate “what to do” but “how to do” as well. No secrets. No hold backs. Just as simple, direct, and “easy” to use as I possibly can.

So, let’s get started.

1. Growth is the foundational purpose for every organization. All organizations exist to provide products and services that are intended to make the world a better place. Even the “bad” ones like heroin, atom bombs, halftime promo contests at NBA basketball games, pumpkin flavored beer, wind chill factors, and cheap strip motels with outside doors that open into snowy winter nights were originally intended to make the world better, cheaper, faster, safer, sexier, more exciting, easier, healthier…the list is again, endless. The only way that organizations can continue to provide these products and services is to grow. No grow, no go.

2. Growth is the oxygen for any organization. Nothing good happens without growth. Einstein said nothing happens until something moves. Thomas Watson the founder of IBM said that nothing happens until somebody sells something. Nothing good happens without growth. Growth provides the resources for everything that happens in any organization. New product and service innovation. Benefits. Pay raises. Training and education. Business trips to Des Moines. Air conditioning, heat, and Internet connections. Promotion opportunities. You get the picture. No growth, no anything good.

3. Growth has a spiral and magnetic effect. Growing organizations attract good stuff. Growth organizations are:

•  the places the best people want to work
• the firms that the best customers want to do busines with
• the organizations that the best people want to join, attend, contribute to, and affiliate with
• the schools where the best teachers want to teach and the best students get to learn
• the hospitals and clinics where the best doctors and nurses practice with the best facilities
• the….again, you get the picture

Growth attracts and retains the best, the brightest, the commited, and the visionaries.

4. Growth is a process. There are identifiable, and mandatory steps that each and every organizaton will take when they commit to growth. These steps are:

• Intellectual–You must make a conscious decison to commit to growth
• Emotional–Growth is necessary, but not easy. You must be emotionally prepared.
• Physical–Growth requires physical change, to both organizatons and to individuals.
• Financial–The money comes later. It will come, but only after the other steps.
• Spiritual–As growth becomes ingrained in your culture you will create a spirit of growth that never leaves.

5. You must commit to growth. To commit means to dedicate resources toward a defined objective. Growth is the expansion beyond current boundaries. So to commit to growth requires that you dedicate your resources to your expected objectives beyond where you are today. 

Each of us is given by our Creator 7 natural resources. They are:

1. Time–We each get only a finite amount of time in this lifetime.
2. Energy–Energy and passion will overcome any obstacles.
3. Talent–Each of us is given specific capabilities. It is our job to identify and use them.
4. Passion–You can teach everything except passion. The “fire” is critical for all success.
5. Intellect–The ability and willingness to learn. NOT IQ, but willingness.
6. Purpose–As each of us is given talent, so too, are each of us given a purpose here on earth.
7. Attitude–How we approach the objective

By dedicating these resources and taking the specific steps that will be detailed for the next number of days, any organization, any team, and any individual can and will contribute in their way to the greater good of their organization, their community, their families, their country, and themselves.

What To  Do Now and How To Do It

1. Listen to President-elect Obama’s speech. Again. Is it realistic in that he is calling for change, but grounded in the understanding that change must come from all of us, not government, or big business, or some other faceless entity?

2. Think. Really think about the organizations you are committed to or at least have a more than passing interest in. How can you think differently about them and the clients and customers they are serving today? Just think.

3. Come back tomorrow.

I just watched the Inaugural Concert from the Lincoln Memorial in Washington, D.C. From Peter Seeger, at almost 90 looking fantastic to Stevie Wonder to U2 to Bruce Springsteen to Beyonce and a host of other celebrities and musicians it is so apparent to me that regardless of your political or social persuasion our nation, and our world is desperately hoping for change.

Not just a change in a political office, party, or ideology. Not just a change in the economy or involvement in a long and brutal military engagement, but a change in the way we think, what we believe, and hopefully in how we act.

Now I am not some starry eyed, naive optimist. It is going to be tough around here for the foreseeable future. And one man, President of the United States or not, is not going to bring about the change we so desperately seek and need.  Can one person serve as a role model for hope and change? Yes, to an extent. Do each of us have a responsibility, a duty to serve as role models for hope and change? Yes, absolutely.

None of us can afford to wait for the economy to improve or for the government to stimulate us or bail us out.  The cliche that is no longer a cliche, Think Globally but Act Locally has never been more applicable than right now.  Each of us have the opportunity, no the responsibility and duty (there are those words again) to in your own seemingly small way to act locally and impact globally.

The time to cut, to downsize, to hunker down is over. The “crisis” has already happened. We are now dealing with the consequences. Now is the time for action, for visionary leaders to step up, step out, and without permission, without government intervention, stimulus, or even awareness to commit to the growth of their organizations, their people, and themselves.

So I am stepping up, stepping out, without permission or anybody asking me to, or providing me stimulus or incentives to doing my small part. For the next 30 or so days I will be detailing exactly what you can do, the specific steps you can take so that you, too, can grow out of this situation we find ourselves in.

The first action you must take is Commit To Growth. To commit means to dedicate resources toward a defined objective. Growth is the expansion beyond current boundaries. So to commit to growth requires that you dedicate your resources to your expected objectives beyond where you are today. 

Each of us is given by our Creator 7 natural resources. They are:

1. Time–We each get only a finite amount of time in this lifetime.
2. Energy–Energy and passion will overcome any obstacles.
3. Talent–Each of us is given specific capabilities. It is our job to identify and use them.
4. Passion–You can teach everything except passion. The “fire” is critical for all success.
5. Intellect–The ability and willingness to learn. NOT IQ, but willingness.
6. Purpose–As each of us is given talent, so too, are each of us given a purpose here on earth.
7. Attitude–How we approach the objective

By dedicating these resources and taking the specific steps that will be detailed for the next number of days, any organization, any team, and any individual can and will contribute in their way to the greater good of their organization, their community, their families, their country, and themselves.

What To Do Now

1. Commit To Growth–Set your objective, identify and dedicate the resources and develop your plan using these steps.

2. Personalize The Growth–You cannot grow on your own..Identify and communicate to each member of your organization, your team, your family what it will mean to them personally to grow…what is in it for them…the main reason people will not change is that they do not understand what it will mean to them as an individual..it is your responsibility to identify and communicate the individual impact that growth will provide.

3. Become A Evangelist–We need visionaries, we need leaders, we need teachers, and we need communicators. All in one individual and we need thousands of them. Right now. Today. The jobs are open, have been open for decades or longer, waiting for the right individuals to fill them. You don’t need an advanced degree, you don’t need a degree at all.  No permits, licenses, approvals, government stamps, or Tax ID numbers. Nobody is going to give you permission. Well, I will. You now have permission. Duty never asks for permission. Go lead. Sell. Cajole. Entice. Prod. Think. Try. Experiment. Try again. Learn. Do. Teach. Leave behind. Grow. Start now. Today. Right now. Please.

4. Be Willing To Consider Changing The Way You Think.About everything. Consider new methods, new actions, new thoughts, beliefs, sacred cows. Look at, really look into the way your organization engages with your customers and clients, the way your marketing works (or in most cases, doesn’t work) the way your sales organization sells, the way you lead, the direction you are going, and how far off that is from where you really want to go.

5. Become The CGO Of Your Organization and Your Life.You are the Chief Growth Officer of your organization and your life. Congratulations! You are now in charge. And you are now responsible for the results you get or don’t get. You are also now accountable for the actions you take or don’t take.  Enjoy. Grow. Have fun. Succeed. Exceed everyone’s expectations. Amaze your spouse. Render your kids and co-workers speechless. Three things you need to know now that you have been promoted.

1. This is a lifetime appointment. There are resignations or firings. You are CGO For Life.
2. You grow into this position. You have all the time you need, so don’t worry none
3. You will recieve all the knowledge and wisdom you need to succeed. Just stay tuned.

6. Know That We Will Perservere Through This Period. We always do. How we respond, whether proactively or passively will determine how long it takes, and how painful the journey will be. Be proactive. Don’t wait. Don’t ask for permission. Act.Think. Act some more. Think some more. Learn. Read. Question. Change.

Tomorrow we will look at creating measurable impact. Measurable impact is the result of the  ”work” that you do.  We grow through our work. Our work will lead us out of this situation. Hope and Faith.

See you tomorrow.

No, I’m not being blasphemous. It just seems important to back track just a little and start at the beginning, if there ever is such a place. I write, teach, consult, and think about growth. Organizational growth and personal growth. For over 35 years I have been involved in some form of work, study, and play that has had growth as a central theme or focus.

Sales and marketing (two completely different arts and sciences) have been my “profession” while working to better myself has been a never ending cause that I have been committed to, literally all my life. Now it may seem that “growth” for an organization and “growth” for an individual would imply two totally different meanings or interpretations.  Not necessarily.

Inherent in any growth are new challenges and opportunities requiring new thinking, new skills, new strengths, new strategies, tactics, and actions.  Whether it be to double the size of your organization or reduce the physical mass of your body by 20% (yes, you can grow by reducing) you must first decide the results you want, plan for the action to accomplish the results, and the take the action required. So in order to grow on the outside (the results) you must first grow on the inside (thinking).

All growth is change.

In March of 1996, Sales and Marketing Management magazine did a cover story on me entitled Mad Max (stunningly original, don’t you think) that detailed how the company that I was Global Director of Sales had doubled in less than two years. The doubling part was good for the story but the most interesting aspects of the two years was how the company and I had changed.

The change (growth) for the company required that we change our business model focusing an overlooked product line which was introduced globally to the then burgeoning semiconductor market. We went from a sleepy, Midwestern producer of commodity based heating products to a niche player in a multi-billion dollar global industry.

I went from basically a sales manager role, trying to sign up distributors to rep a commodity line of products that had no distinction, no compelling story, and no perceived value to the President and CEO literally flying all over the world and negotiating with executives of billion dollar companies in Korea, Japan, Hong Kong, Germany, Switzerland and the like. The growth and change required was enormous. The company, our teams, and I were called on in ways that none of us had ever imagined, let alone prepared for. Did we always handle it well? Of couse not. I made some incredibly bad decisions and took what proved to be later really dumb steps. I am not the favorite, still, of some of the folks I worked with and who worked for me. Never will be. And that’s okay.

But I grew. I changed. We all did.

My writing, thinking, educating, and philosophies today would never have been conceivable had I not grown through these experiences.  And all of us, and here I am not being dramatic, all of us are now facing similar challenges/opportunities in 2009 and beyond.

So What?

2009 and 2010 will be filled with tremendous challenges/opportunities for all of us. How we respond will dictate how our children and our grandchildren view, live, and thrive in the world we are shaping for them.  We must grow. As individuals, as organizations, as a nation, and as a global community.

Please, I am not some starry-eyed, Kumbaya singing, navel gazing optimist. It is going to be tough, unpleasant, and sometimes very painful. The only positive way out though is to grow.

Over the new few days, maybe weeks, I will lay out here a plan for growing out of the situation we as a nation and as a global community now face.  It is the only way.

Sound crazy? Remember when 97% of the people in the world think you’re crazy, it means you’re really onto something. Right now, 99% probably think I’m nuts. Maybe I’m really, really on to something.

Stop back tomorrow and see.

Happy New Year

I have often told others that I learned more about sales, marketing, people, growth, and myself the day I became CEO of a manufacturing organization in Columbus, Ohio. My view of the world changed dramatically and instantaneously. Prior to my promotion to that lofty and desired by so many position, I had spent my career as in sales and marketing, in a number of positions, marketing and selling products and services all over the world. From a rookie sales rep selling (trying to anyway) mini-computers (that alone certainly dates me)   literally door to door on the east side of Cleveland, Ohio (not a territory to die for, although you easily could) to Global VP of Sales and Marketing, building global direct and indirect selling forces and travelling all over the world, I was working under a little know fallacy the entire time.

You see, I was fortunate enough to be able to participate in some of the finest sales and marketing education available at the time. From the world renown NCR Sugar Camp in Dayton, Ohio

Darth Vader U.

“To be successful, you must understand your prospect’s business better than he or she understands it themselves.”

And we believed it. I certainly did. Until I became in charge of the business. What an eye opening day.

In the first month alone, I had to bail two of my staff, (one I had hired, the other a holdover) out of jail.  I had to replace the holdover CFO and Director of Sales, we had a rash of costly, customized product returns that resulted in losing two of cornerstone clients, and finally to top it all off, I was hosting a tour of prospective partners through one of our plants when I had to break up a fight….between a man and a woman…she was beating the living daylights out of him.  All in the first 30 days.

And then of course, some wet behind the ears sales rep shows up to tell me that he had been studying our organization, our industry, and our markets and wanted to share with me the top 5 ways that his company could solve all of our problems as “they were experts in our business”. Instead of throwing him out the door, I smiled to myself and spent the next hour with him, watching his every move, perched intently on every word ( although honestly, I knew what he was going to say, at least 3 minutes before he said it) and thought to myself that now I am really in for an education.

My view of sales and marketing took a 180 degree turn in the first six months of my tenure as CEO. I must have heard 40+ different existing or potential suppliers of products and services explain in great detail how they all understood my business. They were experts on my business.

What they were not able to tell me is that they were experts on how their products and services would impact my business.

So What?

About the end of the first month, I started praying that whoever I had to meet with that day would not attempt to convince me on how they were an expert in my business. I just wanted one, just one, to, in a concise and compelling manner, explain how their product or service could help to distinguish my product and service. How they could help me help my customer.

It never happened.

So to this day, as we develop organic growth strategies and tactics for our clients at R2 we are relentless in our pursuit of helping our clients create, deliver, and communicate measurable impact that distinguishes not only our client, but our client’s client

Yeah, So What?

Yesterday I wrote that now is a great time to plan for growth. And it is. Now is the only time to plan for growth. Part of that planning is to take a serious look at how you are engaging with the members of your audience of choice and especially how you are communicating your distinction and how that will help their distinction with their audiences.  Are you vainly trying to position your organization, your products and services, and yourself as experts in your audience’s business? Or are you seeking ways of communicating the measurable impact your products and services have on your customers and clients as well as their customers and clients?

Now is a great time to consider these insights.

Consider These Tools and Resources

Yes, we are committed to our growth as well. Here at R2 Productions, the organization that is behind maxlambright.com and Commit To Growth and The Science of Organic Growth, we are committed to providing wisdom, insight, guidance, education, and assistance to visionary leaders and executives just like you, who are themselves committed to the growth of their organizations and themselves.

We now offer two resources for your consideration.

Our new report:

The 10 Ways Your Marketing Is Killing Your Growth and How To Fix Them Once And For All is 60+ pages of how to steps to reimaging your marketing efforts so that you can answer the following questions:

• Why Do I Need Marketing?
• What Will Marketing Really Do For My Organization?
• How Do I Know If My Marketing Is Effective?
• How Can I Receive The Highest Return On My Marketing Investment?
• How Do I Measure My Marketing Efforts?
• What Is The Difference Between Marketing and Sales
• How Can I Fix What I’m Doing Wrong?
• My Budget Is Limited…What Do I Do?
• How Can My Organization Distinguish Our Products and Services?
• How Can I Beat The Competition?

These are other significant considerations are available to you by following this link:

www.10waysoffer.com

Our 2nd offer today is the first 3 chapters of my upcoming book: The Science Of Organic Growth.

This fast paced, easy to read and understand novel follows a dedicated and diverse Master Mind group of 8 men and women in all stages of their personal and professional lives as they together explore the real meaning and purpose of growth, contribution, sacrifice, discipline, and redemption. Based on the 8 principles of The Science of Organic Growth by Max Lambright, these business owners, clergy, educators, and entrepreneurs spend a magical weekend with a reclusive billionaire who shares with them the secrets to sustained, profitable, and perpetual organic growth.  You too can be part of this life changing weekend of wonder, wisdom, and change as you too experience The Science Of Organic Growth.

Click here to receive the first 3 chapters immediately.

www.3chaptersoffer.com

See you tomorrow.

It is important to provide a foundation for understanding as we delve further into the subject of growth. The dictionary defines growth as “an increase in size, value, or quantity over a period of time.” Using this as a basis for consideration how best can we apply this definition to organizational growth?

To increase in size, value, or quantity within any organization we would have to add someone(s) or something(s) so that the size and or value and or quantity would increase. So, depending on the organization those someone(s) could be:

• Business–Customers, Clients, Partners, Affiliates, Resellers, Agents, Guests,
• Non-Profit–Donors, Patrons, Sponsors, Partners, Volunteers
• Faith Based–Parishioners, Members, Congregants
• Education–Students, Donors, Alumni
• Medical–Patients
• Arts–Patrons, Customers, Donors, Sponsors, Contributors, Volunteers
• Government–Residents, Businesses, Non-Profits

Each organization views their someone(s) in a different way and calls them by a different name.  And it is important to point out that within each of the above large groups, every organization (at least in theory) focuses on a more targeted subgroup. For instance a medical practice may serve/specialize in only families or women, or ears, noses, and throats. 

So with all these different names for the individuals or groups being served is there a way to lump them all together for expediency’s sake? I think so. So for our purposes we will call these varied groups our…….Audiences of Choice.

Now back to the dictionary’s definition. If we are intending growth, i.e. increasing our audiences of choice, we must identify, engage, and attract members of our audience of choice to become aware of our organization and the products and services we are providing. This is the marketing process.

After they become aware of our organization and offerings it is necessary to engage in an ongoing educational process.

We learn about them. They learn about us. (In reality most organizations spend way too much time learning them about us, instead of learning about them, but that’s another post….) This is the sales process.

As we learn about them, and they learn about us, information is passed back and forth and in most instances the need to demonstrate, prove, or least confirm understanding is necessary. This begins the relationship building process.

Each of these processes, marketing, sales, and relationship building have many steps that must be successfully completed before the prospect has agreed to become a customer or client or donor or whatever. But then they agree. And we give them the product or service. And they give us money. And that’s the way it should work, right?

Not necessarily.

Time For A New Definition Of Growth

What is roughly described above is a transaction. You give me money. I give you something in return. Yes, technically that could be considered growth. However, that type of growth is not what we here at TSOG are all about.  We are committed to sustained, profitable, and perpetual organic growth for any organization in any market in any geography. So we define growth in a more distinguished manner.

Growth is the acquisition and retention of members of your audience of choice and the resources they bring.

Above we discussed getting them (acquisition),  and tomorrow we will look into keeping them(retention) and then we will go into a more detailed look at what we mean by the resources they bring.  Suffice it to say that your customers and clients have significantly more to contribute to your organization than just paying for your products and services.

So What?

As a visionary leader of your organization it is vital for you to consider how your organization and your products and services impact your audiences of choice. It is also critical that you understand how your organization is marketing, selling, and building relationships with these audiences.

While 86% of all companies believe that marketing is critical to the success of their organization, 74% are not happy with the results from their marketing efforts.

The average lifespan for a Chief Marketing Officer (CMO) is less than 22 months. That’s just enough time to completely screw up whatever you were trying to accomplish.

Growth Is The Oxygen For Your Organization.

No growth. No oxygen. And we all know what that means.

Consider These Tools and Resources

Yes, we are committed to our growth as well. Here at R2 Productions, the organization that is behind maxlambright.com and Commit To Growth and The Science of Organic Growth, we are committed to providing wisdom, insight, guidance, education, and assistance to visionary leaders and executives just like you, who are themselves committed to the growth of their organizations and themselves.

We now offer two resources for your consideration.

Our new report:

The 10 Ways Your Marketing Is Killing Your Growth and How To Fix Them Once And For All is 60+ pages of how to steps to reimaging your marketing efforts so that you can answer the following questions:

• Why Do I Need Marketing?
• What Will Marketing Really Do For My Organization?
• How Do I Know If My Marketing Is Effective?
• How Can I Receive The Highest Return On My Marketing Investment?
• How Do I Measure My Marketing Efforts?
• What Is The Difference Between Marketing and Sales
• How Can I Fix What I’m Doing Wrong?
• My Budget Is Limited…What Do I Do?
• How Can My Organization Distinguish Our Products and Services?
• How Can I Beat The Competition?

These are other significant considerations are available to you by following this link:

www.10waysoffer.com

Our 2nd offer today is the first 3 chapters of my upcoming book: The Science Of Organic Growth.

This fast paced, easy to read and understand novel follows a dedicated and diverse Master Mind group of 8 men and women in all stages of their personal and professional lives as they together explore the real meaning and purpose of growth, contribution, sacrifice, discipline, and redemption. Based on the 8 principles of The Science of Organic Growth by Max Lambright, these business owners, clergy, educators, and entrepreneurs spend a magical weekend with a reclusive billionaire who shares with them the secrets to sustained, profitable, and perpetual organic growth.  You too can be part of this life changing weekend of wonder, wisdom, and change as you too experience The Science Of Organic Growth.

Click here to receive the first 3 chapters immediately.

www.3chaptersoffer.com

See you tomorrow.

Happy New Year. May this year be the healthiest, happiest, and most prosperous year yet for you and yours. Certainly most of us are more than happy to see 2008 fade away.  And there are enough pundits and prophets out there foretelling of nothing but doom and gloom for 2009 and beyond.

I however, am choosing a different way of thinking. I see 2009 as the start of the next great economic and social upturn in not only the United States but the entire wonderful planet we inhabit. I am old enough to remember the feelings, the expectations of hope and anticipation when John Kennedy was inaugurated as our 35th President back in 1961. His oft quoted line from his inaugural address, “Ask not what your country can do for you, ask what you can do for your country,” is a concept that I have often contemplated since then and thought often how I, in my own small way, could indeed have some impact.

So what can you and I do for our country? 2009 is the opportune time for growth. Calvin Coolidge, our 30th President stated that “the business of America is business.”  And now is the time for visionary leaders to step up and contribute to the business of America. The vast majority of organizations are going to revert to (and most already have) drastic cutbacks in their people, their growth initiatives, and hunker down in some childish attempt to ride the storm out. Great advances and great fortunes are often made in turbulent times. The Chinese symbol for both crisis and opportunity is the same. The 2008 crisis has already happened. What we are experiencing now are the consequences. It is time to seize the 2009 opportunity.

Here at CommitToGrowth.com we are committed to the organic growth of organizations. We work with and beside the leaders and visionaries that are committed to creating and delivering products and services that provide measurable impact to their audiences all over the world. Our organizational purpose is provide the insight, knowledge, wisdom, education, skills, and processes that guide leaders that are committed to growth, both organizationally and personally.

So What?

So What is the toughest question any of us have to answer in business, relationships, and life.  The daily entry in this blog is our daily attempt to have impact on you and the organizations your are committed to by helping you to answer the dreaded So What question. How can we do that for you?

Each day we will offer ideas, concepts, considerations, arguments, and sometimes outlandish claims that are intended to inspire you to consider new modes, manners and methods of thinking.  Specifically thinking in new ways about your organization, your audiences, the way your products and services impact your customers and clients, how you build relationships, how you create visionary leaders, and how you can leave a personal and organizational legacy.

Yeah, So What?

And then every day we will offer specific steps, processes, and practices that will guide and assist you to plan and implement these dynamic ways of growing your organization. These offerings will be how to do it steps and procedures, not just what to do.

Today’s Concept For Your Consideration

The purpose of your organization is to grow. And everything you do or don’t do will impact your growth or lack thereof. Peter Drucker stated, “The purpose of a business is to create and keep a customer.” Sales, marketing, customer service, quality, manufacturing, distribution, human resources, finance, IT, all should be secondary to the real purpose of the organization. And of course in most organizations, this is not the case. Noting good happens without growth.

Are you thinking about and planning for organizational and personal growth in 2009?  If you are, great. Please bookmark this space and check back daily for new and additional insights and ideas. If not, consider thinking about you and your organization’s growth. Do you really believe that it is not vital for you to grow? Can you really achieve the goals and objectives you plan for without growth?

Consider These Tools and Resources

Yes, we are committed to our growth as well. We now offer two resources for your consideration.

Our new report:

The 10 Ways Your Marketing Is Killing Your Growth and How To Fix Them Once And For All is 60+ pages of how to steps to reimaging your marketing efforts so that you can answer the following questions:

• Why Do I Need Marketing?
• What Will Marketing Really Do For My Organization?
• How Do I Know If My Marketing Is Effective?
• How Can I Receive The Highest Return On My Marketing Investment?
• How Do I Measure My Marketing Efforts?
• What Is The Difference Between Marketing and Sales
• How Can I Fix What I’m Doing Wrong?
• My Budget Is Limited…What Do I Do?
• How Can My Organization Distinguish Our Products and Services?
• How Can I Beat The Competition?

These are other significant considerations are available to you by following this link:

www.10waysoffer.com

Our 2nd offer today is the first 3 chapters of my upcoming book: The Science Of Organic Growth.

This fast paced, easy to read and understand novel follows a dedicated and diverse Master Mind group of 8 men and women in all stages of their personal and professional lives as they together explore the real meaning and purpose of growth, contribution, sacrifice, discipline, and redemption. Based on the 8 principles of The Science of Organic Growth by Max Lambright, these business owners, clergy, educators, and entrepreneurs spend a magical weekend with a reclusive billionaire who shares with them the secrets to sustained, profitable, and perpetual organic growth.  You too can be part of this life changing weekend of wonder, wisdom, and change as you too experience The Science Of Organic Growth.

Click here to receive the first 3 chapters immediately.

www.3chaptersoffer.com

See you tomorrow.